Wednesday, December 11, 2019
Design Thinking In Business Works-Free-Samples-Myassignmenthelp
Questions: 1.What does Design Thinking mean? 2.Discuss about the step for design thinking involves of 5 steps: 3.How design thinking in Business works? 4.How Design thinking process improves Innovation and Customer Experience. 5.Discuss about the Examples of successful Design thinking. Answer: 1.Design thinking is a perspective to solve any problem and find desirable solution. This method allows a person to find alternative for a problem that is not found before. It refers to a solution that is based on the needs of the users and all the solutions are developed by keeping end-user in mind. 2.Emphasize: This process focuses on understanding of the problem and to comprehend what is needed to overcome the problem. Define: This phase utilize all the data collected from the first phase to analyzing, interpreting and planning for the solution of the desired problem. In this phase a plan has to be addressed need for the solution. This phase is translating the need into a defined plan. Ideate: In this phase, one has to formulate an innovative solution to the defined problem. A possible solution is imagined and research has been conducted to find the exact solution that is imagined. Prototype: A feasible and tenderable solution is created. The phase also highlights the implementation of the researched solution. Customers feedback is also considered for analyzing the effectiveness of the researched solution. Test: Prototype is reviewed, feedback is gathered and necessary amendments are made. Business experts enhances the final solution prior to delivery based on the feedback that customer gave. It is also ensure that the developed prototype is able to fulfill the need of the end-user. 3.Understand: The business head has to identify the issues that customers are facing and need to be changed in the process. For a business, the problem areas for the provided services, quantity and quantity of the products or other factors have been identified. Ideate: During this process, the business people have to narrow down all the obtained data and assess the most important criteria of the solution. The data collection process make them able to include all those aspects that their customers are looking for to include in the current business functions. Thus, this research allows them to improve their business procedures. Explore- In the next step, the team regroups with the larger team to plan to refine the next step to challenge. An agreed-upon solution is formulated based on the team meeting adhering to the requirement of the users. The team generates as many ideas that they can develop. Some irrelevant solutions are rejected and some effective solutions are established for the next step. Prototype: This is the model of the selected solution based on the users requirements. The entire project is divided into some module and each module is developed by the expert team depending on their business roles. Test: The developed modules in the previous step are then combined and provided to the customers asking for their feedback on the developed solution. This process can be repetitive and amended as many time as required. 4.The first benefit that a business can get is focusing on the exact problem areas. Asking directly to the customers narrow down the research process and a company can perform on these factors directly from the initial phase of the design thinking. Another benefit that a businessperson can get is the exact information what not has to be done. Design thinking can help business leaders practice necessary restraint. The challenges and their respective agreed-upon solutions are then formulated. Innovation can be witnessed when some customer bring out some unusual concern that the business team of a company did not assessed before. Thus, Liedtka (2015) stated that design learning provides an experience that is effective and informative for the organization. Design learning also enables to continually expand the knowledge. It involves the fair share of feedback and incorporates them in the business moves. 5.PG once have targeted only the women over fifty. Thus, on getting the customer feedback, the concerned organization has now formulated products for younger women, who are in their thirties and forties. The organization has then tested prototypes, store displays and pricing models and launches their products. Nickelodeon has developed their application in the app store for the kids. This increases the ease to access their any show at any time of the day. This is the reason that the concerned organization has become the number one app for kids in App Store (Kolko, 2017). Wacom pays a great deal of attention to design and implemented for website redesign. The company has targeted two different group- creative professionals and general public. The problem that they have identified is whether they can able to cater both these audiences without alienating either. Their website redesigns lead to the increase in website traffic by 300% (Chu et al., 2017). Netflix have also implemented A/B testing in their business purpose. They have also redesign their website and named it Density. Based on customers demand, more movie covers are present in the newly designed products. After this incident, the user engagement had actually grown. Reference List Chu, P. Y., Hung, H. Y., Wu, C. F., Te Liu, Y. (2017). Effects of various sketching tools on visual thinking in idea development. International Journal of Technology and Design Education, 27(2), 291-306. Johansson?Skldberg, U., Woodilla, J., etinkaya, M. (2013). Design thinking: past, present and possible futures. Creativity and Innovation Management, 22(2), 121-146. Kolko, J. (2017). Participatory Design in Research and Practice. Participatory Design for Learning: Perspectives from Practice and Research, 95. Liedtka, J. (2015). Perspective: Linking design thinking with innovation outcomes through cognitive bias reduction. Journal of Product Innovation Management, 32(6), 925-938. Nobeoka, K. and Kimura, M. (2016), September. Art thinking beyond design thinking Mazda design: Car as art. In Management of Engineering and Technology (PICMET), 2016 Portland International Conference on (pp. 2499-2514). IEEE. Seidel, V.P. and Fixson, S.K. (2013). Adopting design thinking in novice multidisciplinary teams: The application and limits of design methods and reflexive practices. Journal of Product Innovation Management, 30(S1), pp.19-33.
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